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Melinda is wearing the NAOKO Dress in 100% Linen. Shop the dress here

See more of Melinda's style here


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The 5PREVIEW Archives: Victoria Salomonsen

We are opening up our ARCHIVES again. The ARCHIVES collection is a well selected pick from our most classic items from previous seasons. This is the only chance to get your hands on this selection.

To give new life to the styles we teamed up with the eclectic Danish photographer Victoria Salomonsen and the model Filippa for the 5Preview capsule selection. With her specific photo style they created something new with our archive. The archive will remain open until 22nd of April 2018, 23:59 CEST. Check out the selection here

   

   

   



   



   

   


All items from 'The 5PREVIEW Archive' project are available for in our online store. Buy over €100 worth from our collection and receive FREE SHIPPING.

Credits:
Photographer: Victoria Salomonsen
Model: Filippa Rye



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THANK YOU

An infinite THANK YOU to all involved in 5preview throughout the years ... also to Salvatore, the French bulldog, for never-ending inspiration. He moved in to the office in Stockholm 2010 and had a lot of energy, he is now 8 years old and still a inspiration for 5preview.


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LE PETITE FLEUR

The pre campaign shooting for the AW17 collection “IN BLOOM” was held in the small flower shop “Le Petite Fleur” in Stockholm, Sweden. We wanted to create a contrast between the flowers and the abstract print from the collection. Shot by Maria Maleh and Caroline Mac as the model. 

Photo: Maria Maleh - @mariapizzeria
Model: Caroline Mac - @mactacky


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STATE OF MIND

The special project for the SS17 collection “STATE OF MIND”, shot at a rooftop in Bangkok, Thailand. The collection started with a blank sheet where we wanted to be even more curious and to do something new. We need to interact, to be positive. We need more light than dark. We need to laugh more together, to be less serious, and more open.

Photo: Jedpiya Wongwutthichaisilp  - @gusszzz
Models: Isfern - @isfern
Supicha - @giftsupi
Location: A rooftop in Bangkok, Thailand



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CAJSA WESSBERG

The positive messages for the spring / summer collection 2017 is inspired by fortune cookies. “Do something extra ordinary” and “You are unlimited” is some of the quotes. 
Pre-shooting by Maria Maleh and Cajsa Wessberg as the model.

Photo: Maria Maleh
Model: Cajsa Wessberg



"I love the work in progress. The sketches, the polaroids, the prototypes. I prefer the blurry backstage snapshots instead of beautiful overworked campaign pictures. 

The raw cuts, the imperfect handmade lines in the prints, the dirty ink, the simple shapes and cuts of the clothes. 

The errors and mistakes that become the ground of new ideas. 

Sometimes along the way, we tried to do things the way that things are supposed to be done. It never really worked. 

Each project has its soul, its core. You can not create it - it creates itself. I always go back to the little room when things gets too big." / Emeli Mårtensson, CEO and Creative Director. 


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5PREVIEW ATELIER

It all started with a painting by Francis Baron, PAINTING 1946, a violent, expressive piece of art, made straight after the end of second World War. Dark, grotesque, cynical and outrageous BUT with a beautiful breathtaking color palette. The backstage photos of the campaign shooting is by Maria Maleh.

Photo: Maria Maleh
Models: Josefin @ Elite & Frida @ Nouveau
MUAH: Carina Finnström


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VICTORIA SALOMONSEN

A light version by Victoria Salomonsen of the quit dark collection “TRIPTYCH” for 
Autumn / Winter 2016. A triptych is a work of art divided into 3 sections, a balanced unit.

Photo: Victoria Salomonsen
Model: Louise Cehofski
MUAH: Mevlüt Yilmaz
Location: Copenhagen, Denmark


We wanted to get to know Victoria a little bit more so we asked her some questions, scroll down and enjoy.

If you could buy anything in the world right now, what would it be?
I really don’t know. Maybe a school year at ICP.

If you were a painting, what would it look like?
Probably something imperfect but with maaaaaaany colors!

What’s your dream project to work on?

I feel like the projects I have been working on in the past year where I have been in complete charge of it has been amazing and been a dream to work on. The people I have been working with showed me so much affection and dedication to it as well. So I don’t have a concrete answer to your question I will see what comes and what my next thing will be. 

Where do you look for inspiration?
I mostly find inspiration in my friends to be honest. I’m surrounded by talented, clever, curious, funny and lovely people and I could just listen to them all the time. 
Paying lots of attention to my surroundings is also very inspiring because I start to become extremely curious about everything and then I just have to research and get some sort of answer to what I just saw/met. 

When are you the most creative?
It depends a lot on my mood. I think when I’m happy I get a lot of stuff done, I can find solutions to almost anything and fix things. Like these days I have been very happy and full of joy and I have been singing, dancing, I drew many weird sketches and I also photographed and filmed a lot.

What’s in your bag?

A book, my phone charger, my wallet, some polaroids, my point and shoot camera, nuts, water, tobacco, tampons, a bracelet and a hair thingy.

Do you live by a motto? If so, what is it?

No I don’t but here is someone who is very dedicated to one:














(Thanks google)

Who is your role model?
My mom. She is strong, beautiful, independent and ambitious. She sees beauty in so many things and she is dedicated as fuck! Then she has also been one hell of a mom through good and bad times.

Go follow Victoria on Instagram here and Tumblr here.


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COMMON PEOPLE

The campaign for the pre-fall 2016 capsule collection is shot by Maria Maleh in London, UK. The theme for the shooting was “COMMON PEOPLE”.

Photo: Maria Maleh
Model: Lexy Stevens
MUAH: Wilma Stigson Lundin


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SS16 Spring / Summer collection TRAVEL LIGHT

The collection is full of expression and thoughtful messages: about being yourself and how to get there, to travel in real life and in your imagination; daydreaming. The DIY influence is always present (raw cuts, prints, fringes, layering, tie dye).

Photo: Andreas Sandberg
Model: Nina @ CphWolves
MUAH: Carina Finnström



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5PREVIEW SS18 JACKETS 5PREVIEW SS18 BOTTOMS 5PREVIEW AW1718 SWEATERS 5PREVIEW SS18 Archives