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Fragile. Handle with care. 

The lovely artist Or Lapid is wearing the MARCH Knitted Sweater from Autumn / Winter Collection. Check it out in our online shop here

Thanks to the team! 

Photographer: Merav Ben Loulou
Make up and hair: Shiran Farran
Model: Or Lapid

Photos for our stockist in Israel, Belle&Sue. Follow them for a lot of inspiration!




Knitted sweaters, warm jackets and other garments from our previous collections have been donated to women in need in Stockholm, Sweden. We found the Woman Center in Akalla, held by The Salvation Army, who works to break segregation among foreign-born women and support them in learning Swedish and becoming part of Swedish society. This will be the perfect gifts for the women and their children for Christmas. Remember to take care of each other this cold winter.

Read more about their important work here

Merry Christmas from 5preview! 




We have started a partnership with a new agency in Milano, Logos PR, and they invited people to show the upcoming SS19 Collection 'CUT OUTS' in their showroom. We receive some great feedback about the SS19 Collection. The guests loved the sporty section and they would love to put the styles in editorials for the upcoming spring. We are very happy to start working with Logos PR!

The SS19 collection is inspired by the words "Do something radical!", the cut-outs of Matisse and punk flyers. 

Sign up to our newsletter here and be the first to know about the SS19 launch.  




We would like to invite you to 5preview AW18 SAMPLE SALE at our studios in the "backyard of Stalands", T-Medborgarplatsen, Södermalm, Stockholm.

Samples from our AW18 collection "Free Fallin'" will be for sale at discounted prices. 

Croissant and coffee to the first people coming on Wednesday morning and drinks will be served after 17:00 PM both days. 

Opening hours:
5th of December 07:00 AM – 19:00 PM
6th of December 08:00 AM – 18:00 PM

See event here for more information. 

This will be the only occasion to get your hands on samples from our Autumn / Winter collection. 

Payments can be made by card or swish.

Please contact Sandra for more information:




Joelle is the blonde girl with the feminine style that loves the playful styles of 5preview, which we also love! Here she is wearing the FRIDA Coat with ESSENTIAL back print. This is the first time we been in contact with Joelle so we wanted to get to know her a little bit more by asking some questions about music. 

What is your first memory of music? 
My first memory of music are songs, my mum sang to me when I was a baby ...

Have your taste in music changed over the last ten years? 
Not really, I was always open to nearly every kind of music and listened to the songs I like. The songs I listen to always depend on the mood I’m in.

Which is your favourite song right now? 
Hard to say... Right now I love to listen to "Sunny Levine - No other plans ft. Young Dad"

Which is your most emotional song that always will make you cry? 
Paloma Faith - Only love can hurt like this

Tell us one thing you’ve learned about love. 
That loyalty is a hard thing to find...

How would you describe your style? 

I love the minimalistic style with a touch of femininity.

Go read her blog here and follow her on instagram here



Sad news.

In 2010 a little black french bulldog was born. I fell in love with him as soon as I met him and he started to play with the shoelaces of my New Balance sneakers. He was intense. And I called him Salvatore. Sal.

He came with me to the 5preview Studios every day, when we were still sitting in a little attic at Mosebacke overseeing the beautiful waters of Stockholm. He struggled every day to get up all the stairs with his little puppy body. Then he grew pretty quick and that was not a problem anymore. The new problem became the POSTMAN that he hated and that came everyday to pick up things or to bring us samples from suppliers.

Sal preferred to sit on someone's lap and rest his head on the desk. Or to go out and run around like crazy and play with sticks. He also loved to be right in the spotlight during photo shootings.

On Sundays he met up with all of his frenchie friends in the park to run like crazy.

He was our little muse, so many prints we have made with him throughout the years!

Yesterday he passed away, 8 years old.. he did not wake up after a surgery. Sal have had a great life and inside he was the biggest fastest and strongest dog. Unfortunately french bulldogs are heavily breed dogs and have a lot of health issues so the breathing has always been a problem. (It's also something to consider when you fall in love with a little puppy playing with your shoelaces. )

Play with sticks, lick on stones, fart a lot and eat a lot of “leverpastej” in dog heaven. Bye bye Sal!

// Emeli

Some of the prints inspired by Sal throughout the years. 


Work in progress

We are preparing for our upcoming press event in Stockholm with handmade busts. 

Location: 5preview atelier



Corduroy season! 

One of our favourite girls - Chariza Miranda is wearing the comfy corduroy piece, NELLIE that can be worn as a dress or a coat. It's up to you! 

Follow Chariza on instagram here and read her inspiring blog here



AW18 By Maria Maleh

Maria Maleh shot selected styles from the Autumn Winter 2018 Collection 'Free Fallin'' together with the model Alexia. Check out the first part here

Photographer: Maria Maleh @ Studio Palmetto
Location: London




AW18 By Maria Maleh

Maria Maleh shot selected styles from the Autumn Winter 2018 Collection 'Free Fallin'' together with the model Alexia. Check out the second part here.

Photographer: Maria Maleh @ Studio Palmetto
Location: London