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Sweater season is here. 5Preview's ADDIE is a mohair blend knitted sweater in a volume fit with 'CLOTHESMAKERS' woven patch. Shop the sweater here


Picture by Argenti Store


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The campaign pictures for the AW18 'Free Fallin'' Collection. 

The campaign got shot in the Erskine House in the slaughterhouse area in Stockholm by Fredrik Ottoson. One of the most stylish office buildings in Stockholm and the architect behind the project was Ralph Erskine, due to its emptiness for almost twenty years, one can still relive the 1950s. With its colors and details like the red brick, this was the perfect location for the collection.

Photography 

Cinematography

Make Up and Hair 
Carina Finnström

Creative Director
Emeli Mårtenson

Models

Location 
Erskine House in Stockholm

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Signature look by Kimyana Hachmann

We started to work with Kimyana when she came to Stockholm this week and dressed up in her favourite pieces from the AW18 collection - The ATLAS Trousers and the ARAMIS Boiled Wool Sweater

Check out her blog post about her trip to Stockholm and her love to our brand. Thanks for featuring us! 

The name of the Autumn / Winter Collection was decided the same day as Tom Petty passed away. R.I.P. Let “Free fallin’” from 1989 be a tribute, and a soundtrack to this collection. And now we going to get to know Kimyana more through music.
What is your first memory of music?
My dad always listened to Bruce Springsteen and when I was young I didn't get why he was so obsessed with this music. But I listen to the music of Bruce Springsteen today a lot it reminds me of my childhood and gives me power and happy vibes. 
Have your taste in music changed over the last ten years?
To be honest, I wasn't into this music scene a lot in my life - I preferred to listen to books or stories. 
But yes, my taste changed. I loved bands and cool kids when I was a teenager. Being a fan meant being a part of a community and that was fun. Today I just listen to what comes up - music that reminds me of events, or that matches with my mood. 
Which is your favourite song right now?
Forever Enya - Only time (my mum played her album every birthday for me and my brothers... it is kind of a tragedy for me that this song is also known for a horrible happen in NY... otherwise it always reminds me to be thankful for life). 
Which is your most emotional song that always will make you cry?
Hallelujah
Tell us one thing you’ve learned about love.
-->
Most beautiful and most painful thing in life. I love to love and I am blessed to be loved back. 
How would you describe your style?
Casual chic - I love being extra with statement pieces, but in combination with the rest it is always wearable on streets. 

Go follow Kimyana on instagram - @fifteenminfame and go read her blog



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FRAGILE | HANDLE WITH CARE

The MARCH Sweater with the print on the sleeves is finally available in our online shop. 

Picture by our stockist in Israel - @belle&sue

Photo by @zoharshitrit
Make up by @dana_kfir

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The bag you need! 

Always on the run with the CITRINE Party BagThank you Daria for wearing 5preview. 

Model/Stylist @ddomanova
Photographer @angzay

For one of our stockists in Russia - @mixupstore

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Blue and Red 

The perfect combination with the ADDIE Sweater and the ORION Jumpsuit. 

Picture by one of our stockists in Italy - Partner Forte Dei Marmi. Follow them on instagram for a lot of inspiration. 

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The perfect outfit! Dress up in our ATLAS Trousers, ELLIOT T-shirt and the best seller JACK Weekend Bag

Picture by Argenti Store


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5preview featured in InTouch Style no 5

BIRCH Party Bag in Silver and our DELRAY Bomber Jacket in Cotton Corduroy from the AW18 Collection featured in InTouch Style no 05.

Thanks for the beautiful pictures! 

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5preview featured in iMute Magazine

The Editorial 'Leoni' from the Summer Issue no. 23 featuring our ROSIE Trousers in Tobacco and the HAWK Trench Coat from the AW18 Collection. 

Thanks for the beautiful pictures! 

Team 
Photographer: Sebastian Brull
Model: Leoni @ Louisa Models
Make up and hair: Janis Burmeister @ Blossom Management


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