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5.5.17

Milan Edition: State of Mind with Federica & Gregorio


State of Mind with.. is a series dedicated to good people we have around us and our SS17 collection.
This is the first part of the Milan Edition, where we met the coolest people in the sun for a small convo and photos. 

Last ones out from the Milano Edition are Fede (@Federica_Esse) and Greg (@Kidrckf) who runs Why Not Magazine.



HI FEDE AND GREG! WHO ARE YOU?

FEDE:
Owner/Editor in Chief of www.whynotmag.com, A fashion, lifestyle magazine. In addition to magazine work as a social media manager and digital strategist. My passions are fashion, art, design and, of course sneakers!

GREG:
I’m a music producer, working as social media and along with Federica writing for a fashion and lifestyle magazine based in Milano. Currently i'm busy with the release of my first single that anticipates my first album. My biggest passion? Music and sneakers: a perfect match!

WHAT DOES MILAN MEAN TO YOU?

FEDE:
Milan is the city where I was born, a city on the move, full of stories and places to discover!

GREG:
Milan is what I always dreamed about. I can only thank her.

FEDE:
No doubt the speed of information. It is a fast and direct. That allows you to bring together reality distant and unknown with a click. This leads to a much more extensive knowledge of what surrounds us.

GREG:
It is the simplest and most direct way to do or say anything. Surely without the web, the sharing it is a mess: from ordering a pizza to share a slice is a short step! :)

DO YOU EVER DISCONNECT FROM THE DIGITAL WORLD? IF SO, WITH WHAT?

FEDE:
A long offline break is rare, the Iphone like it or not is always with me! A yoga class and an evening with friends are always the best way to detox from work and from the virtual world!

GREG:
I grew up with Telesystem and Napster, from there I never looked away
the screen. For me it is very difficult to remove, it’s my job, every day. I try, however, at least on Sundays, to bring my head away… if not for the iPhone!

FAVORITE SONG RIGHT NOW?

FEDE:
The Weekend - The Hills

GREG: Drake feat. Quavo & Travis Scott - Portland



Fede is wearing the GILLY shirt dress and Greg is wearing the KARLIE jacket from our SS17 collection. 

#5PWSTATEOFMIND
Shop the collection here


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