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23.3.18

YEAR 04 | THE NAME







THE NAME

The name “5preview” comes from an article about the French 5 PIECE WARDROBE. With the perfection and harmony of the number “5”, the mythological French woman (that has everything under control) and to get all your basics in place. But after receiving that the fun begins to find the stuff that spice up your basics. That is how THE 5 PIECE WARDROBE arose. But after the first sample collection with the t-shirts was done the name and the concept changed, the t-shirts was a preview of somehow of what was going to come. 5PREVIEW. An idea is born out of a need. 


The editorial by Alberto Moreu and Federico Ferrari shows the punk roughness in 5preview, with the model and the image style it becomes underground.

Photo: Alberto Moreu & Federico Ferrari
Model: Serena


Shop the book here.

#5PW2008 #5PWBIRTHDAY #5PWANNIVERSARY

5PREVIEW AW18 SWEATERS 5PREVIEW AW18 NEW 5PREVIEW AW18 COLLECTION 5PREVIEW AW18 BOTTOMS