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4.2.19

the colours


Short version. 

The SS19 collection grew organically. First as an idea – sketches, prototypes, tests and experiments back and forth to pattern cutters and tailors. We have a close and friendly collaboration with our suppliers in Italy, Portugal and China. The collection is concise which we are convinced is a necessary step for a sustainable thinking in fashion. Our focus is to create beautiful items that are supposed to be used again and again. Their uniqueness because of a small scale production gives the clothes a second hand value and a fuller life.



What is the inspiration behind the collection? The shapes are inspired by straight cut uniforms, workwear and classic sportswear like tracksuits. The graphics are inspired by the cut-outs of Matisse and punk flyers from the 70’s.

What is this collections color inspiration? Pastels! Light-hearted sprinkles, ice cream and all that summery stuff. Also, to make a contrast to the wild and trashy lettering and graphics. And a popping yolk yellow, a coral red for details and a dark green that substitutes the black.


What are the fabrics used? Denim (blue and coloured), cupro, tencel, silk / polyester chiffon, sporty acetate, interlock and a net, linen, cotton fleece. Linen, lyocell, viscose and cotton jersey.

How can we recognize 5preview? The prints! They’re bold iconic and ironic.


What’s different from previous collections? A lot of focus on the sport, it’s merged into the collection.



The colours

Pastels like powder pink, mint green and light gray mixed with coral red and yolk yellow that really pops out. Surprising colours for 5preview, and mixed with the wild and trashy lettering and graphics, it’s a collection for dressing up and showing off. There is also a classic 5PREVIEW black and white minimal core in the collection. From minimalism to maximalism.

“To draw the naked human body is a big challenge.” 


by Emeli Mårtensson.


Pictures from Pinterest

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